Archive for April, 2011

Dodging the Desktop Recycle Bin: How to Get Your Emails Opened

April 29, 2011

It’s not very often that I open an email with a cryptic subject line. My inbox is just too full (as I’m sure most of yours are) to take the time to guess what it’s about, or to open it and read for a couple of minutes to see what’s being pitched.  It would probably [...]

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Building Your Own Email List

April 7, 2011

Of the many ways to obtain an email list, by far the best and most productive e-list you will ever use is your house list. A house list consists of customers and inquirers who have volunteered to receive emails from your business. Since they know you and intentionally opted in, they are most likely to [...]

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