Archive for May, 2011

Location, Location, Location: Place Key Words Where They’ll Boost Your Ranking

May 31, 2011

You’ve selected key words and phrases to boost your web traffic and SEO (search engine optimization). So now what? In the “old days,” that is, before 2003, SEO specialists simply stuffed as many key words into a web page as possible. This often created pages unintelligible to humans, but search engines liked them just fine. [...]

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Search Engines and Keywords: Going from Hide to Seek

May 26, 2011

If you want your website to be found – and who doesn’t? – get in the habit of using key words effectively. Key words are the terms and phrases that people type into search boxes. When the key words that people type match key words woven throughout the content of your website, the search engines [...]

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Grow Online Organically: Improve Your Ranking Without Spending a Cent

May 5, 2011

For those of you expecting a post on organic gardening, I apologize. This post is about how to improve where search engines rank your website, all by yourself, for free. Before you hand over a bunch of cash to a Search Engine Optimization (SEO) firm, try these easy ways to improve your ranking. You may [...]

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The Landing Page: If You Build It, Will They Come?

May 3, 2011

We’ve all heard that, “If you build it, they will come.” But for a landing page, that applies only when you build it right. Since by definition a landing page exists outside your main website, odds are you’re creating it for a specific purpose. It follows that a good first step to an effective landing [...]

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