Archive for June, 2011

Facebook and “Virtual Branches”

June 20, 2011

How financial institutions leverage social media with their customers is clearly a work in progress; and where this will trend in the future is very much to be determined. Will it be used primarily as a community tool or focus more on lead generation? Will it be a place to push products or primarily for [...]

Tags: ,
Posted in Banking | No Comments »

Secrets of Linking Up: Instant Credibility, Instant Rank Improvement

June 14, 2011

All the techniques for search engine optimization (SEO) we’ve looked at so far are designed to improve your SEO ranking in two ways: making your site relevant, and making it authoritative. For your site to be highly ranked, it’s not just what you know (your site content), but who you know (what other resources are [...]

Tags: ,
Posted in Marketing | No Comments »

Voice of the Customer: Radio Interview with Matt Wilcox

June 10, 2011

I first met Chad McDaniel, President of Execs in the Know, at the recent Customer Response Summit. I was honored to be invited as a guest on his radio show, Voice of the Customer, to discuss social media as an emerging customer response channel. Thanks to all of the listeners for their great questions, and [...]

Tags: , ,
Posted in Marketing | No Comments »

Recap: Social Media Customer Response Summit

June 9, 2011

The Customer Response Summit [#crsummit ] is a powerful event meant to be a place for leading edge companies to share ideas, best practices and success stories with each other. I had the privilege to speak at the event and was a key contributor to a superb display of thought leadership in one of the [...]

Tags:
Posted in Banking | No Comments »

Mobile Banking Skyrockets, Study Shows

June 9, 2011

Mobile devices are becoming one of the primary portals Americans are using to manage their finances, access the Internet or shop online. In recent years, mobile banking has been introduced to consumers, allowing them to forgo conducting transactions at physical financial locations, and opting instead to process them through their mobile device. While the mobile [...]

Posted in Mobile Banking | No Comments »