Archive for December, 2011

Reach out to existing customers through social media to attract new ones

December 27, 2011

Social media has become a core platform for keeping people connected, and research shows businesses that rely on these networking outlets may boost their customer base. A recent study conducted by Nielsen reveals consumer opinion plays a central role in how well a business functions and attracts new patrons, with 90 percent of individuals saying [...]

Posted in Marketing, Social Media | No Comments »

Multichannel Marketing: The New Black

December 20, 2011

This year’s NCDM conference was a huge success. If you missed it, you missed Harland Clarke receiving the Gold Award for their partnership with Zions Bank in developing the Rapid Deployment Intelligent Onboarding Program. Check out how Zions and Harland Clarke are working together to increase customer engagement and retention through the use of data-driven [...]

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Posted in Banking, Marketing | No Comments »

Harland Clarke and Zions Bank Awarded for Onboarding Program

December 16, 2011

Harland Clarke was honored by the National Center for Database Marketing (NCDM) last week with the Gold Award in the marketing strategies category! The award was presented for Harland Clarke’s work with Zions Bank in developing the Rapid Deployment Intelligent Onboarding Program to increase customer engagement and retention. The NCDM Database Excellence Awards honor organizations [...]

Posted in Banking | No Comments »