Archive for January, 2012

Innovate customer interactions to strengthen loyalty

January 31, 2012

Consumers have their pick when it comes to choosing a financial institution and fees, services and products play a significant role in their decision. But the results of a new survey demonstrate that a customer’s loyalty may also be influenced by how financial institutions interact with them. The study conducted by Bain and Company reveals [...]

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Emphasize security, usability when introducing mobile platforms

January 25, 2012

As I’ve mentioned before, mobile banking is becoming one of the fastest-growing and most popular methods consumers utilize to manage their financial transactions. Although a sizable percentage of Americans rely on smartphones to complete their day-to-day transactions, experts say that mobile banking still has some challenges ahead to becoming more commonplace among users. According to [...]

Posted in Banking, Marketing, Mobile Banking | No Comments »

Burning a hole in your pocket: The digital wallet wars heat up

January 18, 2012

You may be familiar with the experience of having cash “burn a hole in your pocket.” Well, it’s not just cash anymore – or credit cards, either. Digital wallets can also do damage to your wardrobe. And things are going to keep heating up. Visa enters the fray After shutting down Rightcliq, which it launched [...]

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Posted in Banking, Mobile Banking | No Comments »

It’s time to lose outdated marketing strategies

January 16, 2012

As 2012 gets rolling, marketing professionals need to realize that the dynamics of marketing are shifting, and that just keeping the same brand messages may not really work in our changing society. Here’s a list of a few trends for 2012 from Leo Burnett Chicago which should shape the way financial brands frame their interactive [...]

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Implementing Your Real Brand

January 6, 2012

Branding is about values–the core values that describe your bank and why it matters. Pseudo-branding is a change in appearance without a change in substance. We don’t want that. What we do want is to implement those core values at every level of the organization. And how well the bank adheres to these core principles [...]

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