Archive for February, 2012

Small-scale marketing campaigns can lead to large payoffs

February 28, 2012

When it comes to attracting a strong customer base, many companies believe that bigger means better. And while developing large-scale interactive and social media campaigns has a myriad of benefits, going local and launching small initiatives can have bigger effects than some companies may realize. In order to meet prospective customers one-on-one, some companies have [...]

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Small banks may face social media obstacles

February 22, 2012

It’s no secret that social media platforms are becoming more instrumental in reaching out to various demographics, introducing new banking products, driving customer loyalty and responding to feedback. However, a new report sheds light on the obstacles smaller banks and businesses may face in adopting and utilizing these communication mediums, according to American Banker. Social [...]

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Get prepared to answer more customer questions

February 14, 2012

Many financial institutions are rolling out new services, incentives and features to increase customer loyalty, attract new customers and remain competitive in their sector. Given the industry-wide changes banks and lenders are experiencing, coupled with new mobile and technological features many are launching, customers have a wide variety of institutions to choose from when shopping [...]

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IBM: Banks need to create more customer-centric environment

February 8, 2012

Tumultuous economic times can present new challenges to banks and large financial institutions. During periods of turmoil, many consumers shop around to make sure they are receiving the best rates, paying minimal fees and have access to premium customer service. Increased competition among banks has given consumers the advantage in choosing an institution that will [...]

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