Archive for April, 2012

Multifaceted features may lead to mobile technology’s popularity

April 30, 2012

Many analysts are split over how quickly mobile technology will become more widely adopted. A new report suggests that as smartphones develop more multifaceted payment methods, more consumers are likely to accept mobile technology and electronic wallets as a primary payment system. The study, conducted by Pew Internet, reveals Americans are becoming more comfortable using [...]

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Mobile remote deposit capture leading feature bank customers seek

April 25, 2012

Mobile banking is quickly becoming one of the features customers factor in when shopping for a new bank. Mobile banking platforms add a new layer of convenience for on-the-go consumers, allowing them to inquire into their balance and transfer funds. But the results of a new report show that a new mobile banking feature may [...]

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Who’ll win the battle of electronic vs. traditional wallets?

April 19, 2012

As electronic wallets become more widely adopted and convenient payment methods for consumers, many analysts are questioning whether traditional payment types will become obsolete in the future. And the experts say, “Not without more incentives.” The development of new electronic wallets is in full swing, with Google already creating a mobile wallet last fall that [...]

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Zions Bank Creates Brand Advocates with Social Media

April 17, 2012

In preparation for this year’s Fiserv Forum client conference, I sat down with Nicole Fields, Social Media Manager for Fiserv, to discuss the growing trend of social media in the financial industry. Check out my interview below, and visit their blog for more. Social media remains one of the hottest topics in financial services — [...]

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Twitter becomes most popular social media resource adopted by financial firms

April 16, 2012

Financial companies have increasingly turned to social media services as a way of promoting products, engaging with customers, recruiting new employees and responding to customer feedback. But when it comes to the different social media services banks and lenders rely on, which is the most popular? A recent study conducted by research firm Corporate Insight, [...]

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