Archive for November, 2012

How to create the next “Will It Blend?” viral video

November 30, 2012

Making promotional videos that go viral is a cinch. You need do only three things: 1. Create a visual presentation so compelling that people WANT to watch it. It can be funny, dramatic, enigmatic or what-have-you. If you’re lucky enough to have a product with a visibly demonstrative advantage, make that your compelling visual. That [...]

Tags: , , ,
Posted in Marketing | No Comments »

The Value of Showmanship

November 27, 2012

We’re taught never to judge by appearances. We all do it anyway. Our all-too-human tendency to judge a book by its cover surely is unfortunate from a social justice standpoint, but from a marketing standpoint it offers an opportunity not to be missed. Namely, the opportunity to dress up your product or service to look [...]

Tags: ,
Posted in Marketing | No Comments »