Mobile Banking

To the Swiftest Go the Spoils

Posted by on April 29, 2013 at 4:18 pm

WHEN YOU SEE WORDS like “estimate” and “90 percent” flung about without supporting data, it’s wise to assume you’re dealing with a guess landing somewhere between wild and educated. But when no less than IBM does the flinging, I’m inclined to pay attention. IBM recently suggested that 90 percent of all data has been produced [...]

Mobile payment and the business of predicting

Posted by on February 15, 2013 at 3:57 pm

For a while it looked as though Google Wallet was going to take the world by storm. At least, last year many an expert predicted as much. This year, they are predicting instead that the likes of banks, Visa and Paypal will grab and run with that ball. In Gigaom.com, Kevin Fitchard writes, “Google and [...]

Top changes in financial marketing trends

Posted by on September 17, 2012 at 8:38 pm

Financial institutions have been forced to make considerable changes to their marketing strategies in recent years, due to the economy, new regulations and technological innovations. As a result, the same tactics most individuals grew accustomed to in earlier years are starting to be phased out as banks look to new ways to appeal to their [...]

Will mobile apps make brick-and-mortar banks obsolete?

Posted by on August 6, 2012 at 8:51 pm

More financial institutions are beefing up their mobile channels to provide more variety and convenience to existing customers and boost customer acquisition figures. However, some industry analysts say that this strategy may backfire and only quicken the pace at which brick-and-mortar banks become less utilized by consumers. Analysts say there are several features – ranging [...]

Will technology make smaller banking institutions obsolete?

Posted by on July 30, 2012 at 10:21 pm

Many banks are devoting more financial resources to mobile technology and this scenario is not expected to slow down in the near future. Most financial institutions see innovative technology as a cost-effective way to offer more convenience to consumers, gain a more loyal customer base and attract new demographics. While these points may be true, [...]