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Better Together (Part 3 of 3)

Posted by on August 18, 2014 at 9:04 pm

      Launching digital banking: some bullets Hint: Your future is at stake This is the final sneak peek at my presentation at next month’s ABA Marketing and Retail Conference in Orlando. My session, “Better Together: Marketing Mobile and Tablet Banking with the Help of IT,” is on Sunday, September 7, at 3:45. In [...]

Better Together (Part 2 of 3)

Posted by on August 14, 2014 at 9:21 pm

      Musts for launching digital banking services Hint: Be a marketer This is the second of three sneak peeks at some of the points I’ll cover in my presentation at next month’s ABA Marketing and Retail Conference. Note that I said “some of the points.” For the whole shebang, I hope you’ll join [...]

Better Together (Part 1 of 3)

Posted by on August 7, 2014 at 5:26 pm

      428 Reasons Digitally Engaged Customers Matter Hint: Each reason is a percent If an average 428 percent increase in fee income is small potatoes to your bank, you can skip this article and my breakout session at next month’s ABA Marketing and Retail Conference. I won’t be offended. After all, the other breakout [...]

A lesson from a bit of yellow journalism

Posted by on August 4, 2014 at 4:20 pm

You may know that Rupert Murdoch acquired the New York Post in 1976. You may also know that Murdoch is less known for responsible journalism than for pandering to mass audiences to serve up to advertisers at top dollar. So I suppose I shouldn’t have been surprised last week to see this New York Post [...]

This Digital Bank Marketing Lesson Comes from an Unlikely Source

Posted by on July 23, 2014 at 9:29 pm

Some marketers avoid acknowledging even the slightest negative word. That’s not just naïve but risky. When a negative tweet can reach millions, the only question is whether you want to try turning complaints to your benefit or leave them to them run rampant on their own. That is why last week I dared digital banking marketers [...]