Overcoming Fear of Hal

Posted by on November 26, 2015 at 7:51 pm

Not everyone has access to a toddler consultant In the 1970s, banks tended to limit marketing themthar newfangled ATMs to people around 30 years old and younger, aka Boomers. The reasoning was that interfacing with not just a machine but a computer (!) would intimidate if not terrify anyone much older than that. They weren’t [...]

On the importance
of looking the part

Posted by on October 7, 2015 at 3:36 pm

(A marketing lesson from a bowl of chili) You may have heard me from time to time harp on the importance of never mistaking a brand’s trappings for the brand itself. This is not to say that brand trappings don’t matter. They do. To illustrate, I have invited a bowl of chili to join us. A [...]

iPhone …
or Android
or Android
or Android
or Android
or Android … ?

Posted by on August 25, 2015 at 8:30 pm

Why “an AOS app” may not be enough REMEMBER WHEN telephones were clunky, corded things you plugged into a wall and used only for the now quaint, so last-century practice of talking? And when offering phones in a choice of colors was a major step forward? Thank goodness the Dark Telephonic Ages are behind us. [...]

Wherein I
an important
new “product”

Posted by on August 10, 2015 at 3:08 pm

A significant event occurred last month in the payments industry.Yet for reasons beyond me, it went unreported in the press. You needn’t feel bad if the news didn’t reach you, for in fact it didn’t reach a lot of people. Moreover, you may not have felt its effects. It is only due to its immediate [...]

“Treat”: A Clinkle in Time

Posted by on July 31, 2015 at 11:28 pm

Whatever happened to Clinkle? You may recall not long ago when an app by the name of Clinkle was on the tip of every tongue in the payments industry. The brainchild of wunderkind Lucas Duplan, Clinkle looked to be a game changer. No longer. According to Forbes, the company is struggling, losing dollars and employees [...]