I LOVE VISITING the Apple Store. Corner any employee and ask a question. Odds are you won’t get just an answer. You’ll get a gushing, aren’t-our-products-are-amazing? answer. Out of the millions of people who are sold on Apple products, no one appears quite as sold as Apple employees themselves. Their excitement is downright contagious. They [...]
On May 20-21, I’ll be speaking at Kontagent Konnect 2013 in San Francisco. (Register now–space is limited.) To warm things up ahead of time, the folks at Kontagent asked me to write a guest blog for them. Here it is. _________ Mobile Marketing: Waiting for Darwin’s Shoe to Drop By Matt Wilcox IT USED TO [...]
IT’S HARD TO NAME A VERTICAL upon which the Internet age has not wrought upheavals. In marketing alone, in-house departments and outside firms look nothing like they did as recently as when I began my career as an intern at 17, and I’m only in my 30s. (My early 30s, thank you very much.) Successfully [...]
WHEN IBM SPEAKS, it’s generally a good idea to pay attention. They are, after all, IBM. Perhaps you’ve heard of them. But with this year’s iteration of their annual State of Marketing Survey due soon, this strikes me as a good time to share some observations about last year’s State of Marketing Survey. Not familiar [...]
Much has been written to the effect that Netflix original programming threatens to be a home viewing game-changer. That much may be true. Yet when it comes to TV, game-changing is par for the course. Television began life as a game-changer. It fast grew from novelty to necessity. In the U.S., a model quickly emerged [...]
