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Do you really want
We’re sneaky®
as part of your brand?
Thoughts on direct voicemail messaging

Posted by on July 10, 2017 at 3:21 pm

CERTAIN MARKETING tactics, legal though they may be, can be troublesome. Today’s ambivalence du jour concerns direct voicemail messaging.  As its name implies, direct voicemail messaging sends a prerecorded message straight to voicemail. Since phones do not ring and charges for minutes do not rack up, Do Not Call laws don’t apply.  Companies that provide [...]

An Apple and a Deere
walk into a tech bar
A tale of unlikely bedfellows

Posted by on June 29, 2017 at 5:47 pm

Returning from a camping trip, Henry Ford, yes, that Henry Ford, saw a farmer repairing a car. That the farmer’s car wasn’t a Ford didn’t stop Henry, an irrepressible tinkerer, from hopping out of his own car, which was a Ford, to help. In no time the farmer’s car was running again, whereupon the farmer offered [...]

The
digital
branding
challenge

Posted by on June 22, 2017 at 9:15 pm

  NOWADAYS it’s a fairly easy matter to infuse digital banking with brand trappings like logos, colors, and consistent font use. But that’s not all there is to branding. At least, not anymore. Today there’s this thing called brand personality. And while you can train tellers to smile—well, you can try—making a smartphone smile is [...]

Dodd, Frank,
and other delights
(More about the
future under Trump)

Posted by on June 7, 2017 at 2:28 pm

PRIOR TO April 21, there was unilateral agreement on how upcoming Trump administration policies would impact the financial services industry. The only hitch? The universal agreement was that there was simply no telling. No wonder more and more prognosticators are retreating to the safety of, “It could be this, that, or the other.” But, as [...]

Mirror mirror on the wall
Who’s the most cashless
of them all?

Posted by on May 22, 2017 at 3:32 pm

Each year, the country that U.S. citizens visit most is Canada, our neighbor to the north. Yanks venturing there after 2009 would have noted that Canada had already adopted chip cards, a move the United States would not make until 2105, even then not without hiccups. Now a new survey from Payments Canada suggests that more than [...]