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Data mining without the privacy baggage

Published on December 11, 2012 By Matt

Many a marketer has turned a wistful if not greedy eye upon bank databases. Therein lies untold potential to learn who buys what in order to tempt people with relevant offers. The problem, of course, is privacy. Even if conscience permitted—conscience having proven, historically, to be remarkably plastic where profits are concerned—the United States Government [...]